Alabama

Average per/lb price

$1.44

Average order value

$39.97

Average tipping

15.73%

Alaska

Into the Fold 2025 represents our most comprehensive data collection effort to date. We've combined anonymized operational data from thousands of Cents-powered locations that have opted in with industry insights and market research to create a unique picture of America's laundry habits.

The data presented comes from multiple sources:

Cents & Laundroworks Platform Data: Anonymized operational data from thousands of Cents-powered locations that have opted in to data sharing. This represents 1 in 12 laundromats in the U.S. market.

Industry Research & Survey Data: Supplementary market research, industry insights from external sources, and direct feedback from laundromat owners and operators.

The report includes annual data from 2024 gathered from both Cents-powered locations and broader industry sources, along with predictive trends for 2025. Our analysis covers self-service, drop-off, and pickup & delivery revenue streams, as well as total laundry volume processed across these service categories.

Our goal is to provide valuable insights that help you benchmark your operations and identify growth opportunities in today’s growing laundry landscape.

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52,392 tons: Average weight of service order: 32lbs (Cents Internal)
Average machine turns: 3 per day (Cents Internal)
Average washing machines per laundromat is 37 (CLA 2024 report page 29)
29,500 laundromats in US
32 pounds per load x 37 washing machines per store x 29,500 laundromats x 3 turns per day = 104,784,000 pounds per day or 52,392 tons
50,000+ Detergent Bottles: 1 load = 32 lbs of laundry | 1 bottle of liquid detergent (100 oz size) = 64 loads per bottle | Total daily laundry volume = 104,784,000 lbs | Total loads per day: 104,784,000 lbs ÷ 32 lbs/load = 3,274,500 loads/day | Total detergent bottles used per day: 3,274,500 loads ÷ 64 loads/bottle = 51,164 bottles/day
$5 Billion: https://tradingeconomics.com/liberia/gdp
73 Loads: Cents Internal Data—Assuming it takes 2-3 minutes on average to read through Into the Fold in its entirety.
State-By-State Wash & Fold Stats: Cents Internal Data
Highest Wash & Fold Price: Cents Internal Data
Lowest Wash & Fold Price: Cents Internal Data
Tip Top Service/Top Tipping States: Cents Internal Data
Western Region 6.2%: https://www.futuremarketinsights.com/reports/us-laundry-facilities-and-dry-cleaning-services-market
Convenience Wars/Avg. Pickup & Delivery Order/$44.19: Cents Internal Data
Convenience Wars/Avg. Drop-off Order /$79.81: Cents Internal Data
Sunday/Monday/Saturday: Cents Internal Data
18% 24 Hours a Day: CLA 2024 report page 11
Digital Rinse Cycle by Payment Type: Cents Internal Data
Digital Payments = Higher Order Values: https://www.sumup.com/en-us/business-guide/why-customers-spend-more-with-credit-cards/
Boomers: https://www.rushordertees.com/how-long-before-you-wash/
Millennials: https://www.reuters.com/article/world/uk/unilever-confronts-the-chairdrobe-as-consumers-rethink-laundry-idUSKCN1LL1AQ/
Gen-Z: https://talker.news/2022/04/08/fifth-of-millennials-and-gen-z-learned-how-to-do-laundry-on-the-internet/
Revenue Optimization Opportunity: https://americancoinop.com/articles/2024-25-state-industry-survey-part-2
Busiest Hours 10AM-12PM: https://laundryshop.com.ph/avoiding-peak-hours-your-guide-to-the-busiest-times-at-the-laundromat/
Busiest Hours 5PM-8PM: https://americancoinop.com/articles/survey-many-operators-sunday-their-laundrys-busiest-day
Washer Warriors - Table 1 - Cents Connect: Cents Internal Data
Washer Warriors - Table 2: CLA 2024 report page 28
Median Cycle Cost Per State: Cents & Laundroworks Internal Data. Nationwide Avg. $5.88. Missing states include: Arkansas (AR), Hawaii (HI), South Dakota (SD) & Wyoming (WY). Dataset contains information for 46 states plus the District of Columbia (DC), out of the total 50 states plus DC.
Dryer Dynamics: CLA 2024 report page 28
US Fabric Softener Market: https://www.precedenceresearch.com/fabric-softener-sheet-market
68.6% Of Operators: https://americancoinop.com/articles/2024-25-state-industry-survey-part-3
60% Of Laundromat Operators: https://americancoinop.com/articles/2024-25-state-industry-survey-part-1
56% Of Laundromats: CLA 2024 report page 26